Advanced Communications and PR Management
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Advanced Communications and PR Management Course
Introduction:
Communication is vital for managers, serving as the foundation for planning and implementation. Managers must receive and communicate essential information for effective execution of plans. Organizing necessitates clear communication about job tasks. Leaders must communicate effectively with subordinates to achieve team goals. Written and oral communication are crucial for effective control.
Course Objectives:
At the end of this Advanced Communications and PR Management Training course you will be able to:
- Analyze the roles and functions of an ideal communication department
- Articulate and implement strong guiding principles for press office management
- Create and adapt high quality policies, procedures, materials and resources
- Improve the efficient running of your own communication department
- Design and implement best-practice measurement and evaluation systems
- Manage and lead a PR team effectively
Who Should Attend?
Advanced Communications and PR Management Training course , is ideal for:
- Learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesize best practice and direct strategic implementation.
- This course is recommended for senior communications professionals responsible for designing or supervising a press office or communication team for any kind of organization. It is suitable for anyone responsible for managing communication campaigns and programs at a senior level.
Course Outlines:
PR and communications campaign planning
- Principles and approaches to communication campaign planning
- Planning toolbox: practical techniques for campaign design
- Tactic selection: choosing the right mix of PR tools
- Time planning: traditional (GANTT) and online (integrated digital) tools
- Resource planning: predicting what you will need to make it happen
Campaign platforms and measurement
- PR channels and tools
- Channel segmentation
- Creative campaign platforms
- Measuring communication success
Strategic and operational press office management
- Role of the press office
- Goals and objectives
- Protocols and policies
- Materials
- Resources
- Workflow management
Leading and managing PR teams
- Team roles and workflow
- Nurturing and leading your team
- Leadership core competencies
Leading and managing PR teams and agencies
- Working with PR agencies
- Setting performance KPIs