Advanced Events Management and protocol training
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Advanced Events Management and protocol training Course
Introduction:
In the realm of event planning, advanced protocol refers to the set of guidelines and practices that govern appropriate behavior and etiquette when hosting or interacting with government officials, organizational leaders, or representatives. It encompasses aspects of cultural etiquette as well.
The Advanced Events Management and Protocol Training Course is essential for businesses seeking to incorporate events into their public relations and marketing activities. Events offer invaluable face-to-face communication opportunities that allow business professionals to exert a significant influence on their colleagues, clients, and investors. Well-executed and seamlessly organized events reflect positively on a business, enhancing its reputation and standing.
This comprehensive training course equips participants with a strong foundation in all the fundamentals of event management, enabling them to effectively organize their own events or closely oversee contractors responsible for event organization on their behalf. By attending this course, attendees will gain practical knowledge and skills necessary for successful event planning and management.
Join us in the Advanced Events Management and Protocol Training Course to enhance your understanding of event management principles. Whether you are organizing events internally or working closely with external contractors, this course will provide you with the tools to ensure smooth and well-executed events that enhance your business's reputation and achieve your objectives.
Course Objectives:
At the end of the Protocol & Event Management training Course, you will be able to:
- Schedule and plan an event
- Learn how to be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
- Identify the most appropriate venues and activities for their events
- Manage the media at their events with confidence
- Troubleshoot event plans to identify potential problem areas before they emerge
- Understand what events can do for your PR and marketing strategy
- Get practical hints and tips on venue choice, stage management and different types of dining
- Learn how to look after guests and protocol for VIPs
Who Should Attend?
Advanced Events management and protocol training Course is ideal for:
- Senior Operational Managers with responsibility for managing teams whose role includes event management
- Senior Managers up to Board Level with responsibility for the strategic use of events as part of the organization’s PR and marketing strategy and their effective deployment
- Middle and Senior Managers tasked with the direct delivery of events or oversight of specialist sub-contractors
- PR Professionals
- Marketing Professionals
- Individuals who want to get new experience to improve their profile
Course Outlines:
The Role of Events in a PR or Marketing Strategy:
- An overview of Public Relations and how events fit in
- Events and the PR Transfer Process
- Strengths and weaknesses of events as a form of communication
- The Six Point PR Plan and its application to event management
- Assessing your needs
- The importance of clarity of purpose
- The importance of the audience
- Choosing the event to fit the objective
- Budget - staff, time, materials money
- Evaluating the event success
- A review of the different types of events available
Event Planning, the Theory and Practice
- Scheduling - the long-term plan
- Event Running Order - timing of an event
- Budget - staff, time, materials money
- Choosing the Best Venue for your purpose
- Accommodation
- Layout for Different Events - Seating, etc.
Stage Management, Dining and Entertainment, Health and Safety
- “Stage Management” of the Event
- Ensuring the Event is On-Message and On-Brand
- Welcome Desk - Set Up and Management
- Sets, Staging and Corporate Identity
- Catering, Entertainment and Music at your Event
- Staying Safe - Risk Assessment and Events
Managing the Media at Your Events
- Generating News through an Event
- Inviting the Media - invitations and press releases
- The Press Office, Press Pack and Gifts
- Conducting Interviews and Briefing Interviewees
- Creating a Lasting Record - Filming and Photography
- Involving your In-house Media
Invitations, VIPs and Bringing it all Together
- Invitation Process for Different and Protocols
- Working with VIPs
- Meet and Greet
- Hosting and Farewell
- Follow-up
- Building an Event Management Team
Result Day
- Pre-event drills and its importance
- Revising the prepared checklist for the event
- Time management and its importance for event’s success
- Conducting post event review meeting
- Workshop training on “Conduction of Event”
- How to close an event and understand the learnings from it? How to improve in the next event?
- Review of the course and “Question and Answer session”
The Ideal Host
- Key Qualities of the Ideal Host.
- Dealing with Different Types of Guests.
- Handling Difficult Personalities.
- Dealing with Guests’ Complaints.
- Handling Guests’ Complaints in a Timely Manner.
- Perception and Business Relations.
Managing Events and Behavior
- The Business Meal.
- Table Manners at Business Lunches and Business Dinners.