Advanced Marketing Management Training
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Advanced Marketing Management Training Course
Introduction:
Marketing management has become essential in addressing fierce competition and the demand for efficient distribution strategies that minimize costs and maximize profits. It plays a crucial role in facilitating the transfer, exchange, and movement of goods. Nowadays, marketing management is considered the key function in any commercial and business enterprise.
Course Objectives:
By the end of The Advanced Marketing management training course, you will:
- Understand the nature and concept of marketing in a competitive environment.
- Utilize analytical tools to refine the organization's marketing strategy and effectiveness.
- Guide the organizational marketing strategy that is focused on return on investment.
- Determine the best marketing channels and methodology to deliver impeccable strategic marketing campaigns.
- Harness advanced marketing management principles and apply them to the marketing plan.
- Align the marketing and branding strategy for Strategic Business Units (SBUs).
- Troubleshoot underperforming aspects and revolutionize marketing management in the organization.
- Develop a practical perspective on contemporary work practices in your field.
- Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.
- Comprehend the process of planning for marketing activities.
- Apply the methods used in assessing market opportunities.
- Build up information necessary for implementing successful marketing strategies.
- Identify the implications of the 4Ps in marketing.
Who Should Attend?
Advanced Marketing management training course is designed for:
- Media Planners and Marketing Executives
- Account Managers and Brand Managers
- Marketing Managers
- Business Development Executives
- Senior Managers
- Account Directors, Corporate Communications Team, Data Scientists
- Marketing Directors, Design Directors
- Directors, Leaders and Entrepreneurs
Course Outlines:
Comprehend Marketing Management
- Marketing Definition.
- The goals of Marketing.
- Important Marketing Concepts.
- Creating A Marketing Strategy
- The Elements Of A Marketing Plan
- Marketing Models And Case Studies
The Process of Strategic Planning in Marketing
- The Marketing Environment.
- Objectives and Goals.
- Marketing Audit.
- Strategic Alternatives (SWOT, TOWS).
- Fitting Strategies with the Overall Marketing Plan.
Market Segmentation
- Market Segmentation Definition.
- The Benefits of Market Segmentation.
- Steps in Market Segmentation.
- Market Targeting and Product Positioning.
Marketing Communications in Depth
- Communication Definition.
- Kinds of Promotional Objectives.
- Steps in Creating an Advertising Campaign.
- Advantages and Disadvantages of Various MARCOMS Types.
- Evaluating Promotional Campaigns.
Total Product Concept
- The Product Life Cycle (PLC) Concept
- Introduction Stage
- Growth Stage
- Maturity Stage
- Decline Stage
- Marketing Strategies and Objectives Across the PLC
Building a Competitive Advantage
- Superior Product or Service
- Superior Assets
- Low Cost Operator
- Innovation
- Global Skills
- Scales Advantages
- Attitude
- Superior Relationships
- Risk Management
- Vision
- Sustaining Competitive Advantage