Advanced Social Media Training
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Advanced Social Media Training Course
Introduction:
Social media is a potent marketing tool, but mastering it for your goals can be tricky. To excel in digital marketing, crafting captivating strategies and targeted content is key. Our training is tailored for experienced marketers, aiming to elevate your social media strategy beyond shallow engagement. With a solid plan, you'll boost your commercial success and cultivate enduring brand value.
Course Objectives:
After attending this Advanced Social Media training course you will have a deeper understanding of:
- Advanced approaches to help revitalize your social media strategy
- Simple thematic planning techniques to drive up the relevance of your content and eliminate last-minute post panics
- Time-efficient workflows to boost the commercial impact of your activity
- The latest new features of leading social networks and what may be coming next
- How to keep your eyes on the prize with more mature approaches to measurement and reporting
- Winning content formats and targeting techniques for the leading channels
- The crucial contribution that effective social media marketing will bring to your organization in the longer term
Who Should Attend?
Advanced Social Media training course, is ideal for:
- Business owner who wish to use social media for business or anyone hoping to become a Social Media Officer.
- Marketers, community managers, PR professionals, account planners and publishers.
Course Outlines:
Introduction to Social Media
- How Social Media works.
- Latest trends and developments.
- Creating social objectives.
- Developing your online voice & identity.
- Managing it all.
- Competitor analysis.
- Social media & Search Engine Optimization.
Powering-up Your Social Media Strategy
- Ways to enhance your existing social media strategy
- Advanced approaches to social media planning
- Proactive methods to increase content topical relevance and engagement
- Designing your own high-impact multi-channel content calendar
Developing a target audience
- Understanding how to target your ideal audience.
- How to build a following and create a dialogue.
- Building awareness and trust.
Breaking Trends and Social Media Innovations
- Insights into the latest social media trends and how these can inform your strategy
- What’s new and next on the leading and emerging social networks
- Optimizing your social media channel choices
Social Media Measurement and Performance Tracking
- How to track and measure results and the role of dark social
- Ways to gauge the commercial value of your social media marketing
- Time-saving tools and techniques to boost your social media marketing efficiency
Optimizing Social Media Content
- How ranking algorithms handle your content and what you can do about it
- Emerging formats and techniques for grabbing attention in the newsfeed
- Organic and paid-for targeting options to drive up content relevance
- Fresh approaches to targeting to inspire better social content
Social Media Channels Management:
- YouTube
- Snapchat
- The Strategic Marketing Plan Program