Certified Destination Management Executive (CDME)
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Certified Destination Management Executive (CDME) Course
Introduction:
The CDME course stands as the pinnacle of individual educational achievement within the tourism industry. Designed to equip senior executives with the necessary skills to excel in an ever-evolving environment, the CDME program focuses on vision, leadership, productivity, and the implementation of effective business strategies. Embark on or continue your professional journey, advance your career, and enrich your industry knowledge, skills, and professional standing.
A destination management executive (DME) possesses comprehensive local expertise in the area or region they represent, particularly concerning the seamless coordination and execution of various elements, ranging from program logistics to event activities.
In essence, a DME serves as an expert consultant, specializing in all aspects of off-site event programming.
This course empowers participants with a deep understanding of how destination organizations function, as well as the interworking of various departments within such organizations. Furthermore, it explores the pivotal role played by destination organizations within their communities, highlighting how they enhance and benefit their respective localities. Additionally, participants will gain insights into effective strategies for promoting their destinations to both business and leisure travelers.
By enrolling in this course, participants will gain a comprehensive understanding of the responsibilities and functions of destination management executives. They will develop the knowledge and skills necessary to excel in this specialized field, allowing them to make significant contributions to their organizations and communities. Whether you are seeking to enhance your expertise as a DME or aspire to enter this field, this course provides invaluable knowledge and practical skills to support your professional growth and success.
Course Objectives:
After successful completion of this course you would be able to:
- Describe and apply standard professional practices across the
- CDME-International Standards domains on the test and the job
- Use test-taking tips and relaxation techniques during the exam
- Develop a personal study path for taking the CDME test
- Feel far more comfortable ahead of and in preparation for sitting for the CDME exam
Who Should Attend?
The course on Certified Destination Management executive (CDME) is ideal for:
- The suitable applicant is an experienced professional who has developed a broad knowledge base mirroring Destinations International’s professional tracks and destination organization industry standards. After completing the program, destination organization leaders should be able to approach challenges from a multi-disciplinary perspective.
- We recommend, though do not require, that an applicant be currently employed by a destination organization with at least three years of industry-related experience.
Course Outlines:
Strategic Issues in Destination Management
- Understand what it means to be a destination marketer, manager and leader.
- Understand global and national constraints, opportunities and trends affecting destination marketing and management.
- Learn the key factors and new initiatives that make destination marketing professionals and organizations successful.
- Discern the destination visioning and strategic planning process and how the community and
- industry become stakeholders in branding and tourism development.
- Know the latest thinking and solutions to current destination issues and challenges such as branding, funding, performance accountability, community relations/advocacy, industry partnerships and visitor relationship management.
Destination Marketing and Sales
- Become exposed to the “vanguard” thinking in convention and leisure travel marketing through relationship/database, social media and partnership/regional promotion.
- Learn about alternate approaches to destination marketing strategies and promotional/sales planning.
- Learn a systematic, step-by-step approach to preparing marketing strategies.
- Understand research and evaluation sources and techniques needed for effective destination
- marketing programs.
- Acquire knowledge of new trends and learn the success stories in domestic, regional and international convention and leisure marketing.
Destination Leadership
- Discuss the essence of leadership and the qualities needed to excel, both for your organization and within the community.
- Review the factors that contribute to organizational success, including organizational values, and company culture.
- Adopt key leadership concepts and discuss the importance of emotional intelligence
- Demonstrate the implications of not following best practices in financial leadership, and review the benefits of doing a comprehensive organizational assessment.
- Highlight essential communications tools including the business plan, annual report, stakeholder meetings, and others.
- Discuss key human resources practices such as salary studies, handbook development, job descriptions and performance evaluations.
- Understand how to find the right board member, the benefits of solid board governance, and effective ways to communicate with your board.
- Consider the importance of crisis communications and how you can ensure your DMO is prepared.
Destination Advocacy and Community Relations
- Achieve a new appreciation of visitor industry and government relations as it affects destination marketing leadership.
- Understand the need and process in preparing an advocacy and local communications strategy.
- Know the key principles and practices in strengthening the partnership among government, visitor industry, community and destination organization leadership.
- Ascertain success factors in the governance of a visitor destination.
- Understand key stakeholder needs and destination organization best practices.
- Obtain the latest thinking and solutions to current destination organization challenges in the visitor industry, media, resident and government relations.
Destination Positioning and Branding | Destination Organization Financial Management
- Understand the process of creating a destination brand
- Know the difference between positioning and branding
- Know how to develop a brand promise
- Understand how to interpret financial statements
- Understand how to measure financial accountability for a destination organization