Certified in Exhibition Management (CEM)
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Certified in Exhibition Management (CEM) Course
Introduction:
The Certified in Exhibition Management (CEM) designation is a globally recognized credential that signifies the highest professional standards in the field of exhibitions and events management. Established in 1975, the CEM designation was created to elevate professional standards within the event industry, and it continues to be the foremost symbol of professional accomplishment.
Today, the CEM network comprises over 3,700 active professionals worldwide, forming a dynamic community that serves as a leading platform for communication, idea exchange, thought leadership, industry recognition, and promotion.
The CEM course is designed to cater to both short and long-term career goals, providing education that can be customized to meet specific needs and interests. By participating in the CEM course, individuals will gain a comprehensive understanding of the skills required to effectively manage exhibitions. The course is delivered by industry professionals who have earned their CEM designation and have practical experience in the field. They bring their real-life expertise, years of industry knowledge, and valuable skills directly to the classroom, ensuring a practical and relevant learning experience for participants.
Enrolling in the CEM course offers professionals the opportunity to enhance their knowledge, expand their skill set, and advance their careers in the exhibitions and events management industry. By earning the CEM designation, individuals gain a competitive edge, demonstrating their commitment to professional development and their ability to meet the highest industry standards.
Whether you are seeking to establish yourself as an industry leader, expand your professional network, or enhance your career prospects, the CEM course provides the necessary tools and knowledge to excel in exhibitions and events management. Join the CEM community and benefit from the wealth of expertise, resources, and opportunities it offers.
Course Objectives:
After successful completion of this course you would be able to:
- Emphasis on practical knowledge
- Education program first and a designation program second
- Curricula must reflect the latest thinking in exhibitions and events management
- Maintain the highest standards for individuals who earn the CEM designation so they are recognized as knowledgeable and dedicated professionals with a long term commitment to the exhibitions and events industry
Who Should Attend?
The course on Certified in Exhibition Management (CEM) is ideal for:
- Event management work-men
- Anyone who have a working knowledge of event management
- Hospitality management graduates
Course Outlines:
Conference & Meeting Management Principles
- Introduction to Exhibition management course
- CEM exam brief
- Competent planning and management of meetings
- Work closely with their organization’s meeting and education manager
- Essential aspects of meetings in all of their various formats
Event Marketing and Sales
- Identify the marketing activities used in the hospitality and tourism industry; know the difference
- between marketing and advertising.
- Identify the role of marketing in the hospitality and tourism industry and the purpose of measuring
- return on investment (ROI) for all marketing efforts.
Event Operations | Safety & Security
- Identify the purpose of maintaining a safe, healthy environment for guests and employees.
- Identify the role of occupational safety and the purpose of a job safety analysis report in providing
- safe work conditions to employees.
- Explain the risk management process and the use of the 14 elements of a health and safety program in the workplace.
- Identify the purpose of resorts, cruise lines, recreational vehicles, and tent camping in the hospitality and tourism industry.
Housing & Registration Management
- Additional services provided to attendees and exhibitors
- Working knowledge of hotel operations
- Arranging for accommodations of guests
- Identifying which guests will be allowed access to which portion of the event
- Ensure housing and registration are easily accessed
Strategic Planning & Management
- Plan, manage or own exhibitions and events to remain competitive
- Define and review their strategies
- Measure where an event falls within a particular market segment
- Position the exhibition or event to meet or beat the competition
- Develop plans to ensure business continuity and success.