Certified Marketing Professional
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Certified Marketing Professional Course
Introduction:
The Certified Marketing Professional Certification offers a comprehensive understanding and advanced knowledge of key marketing areas, providing valuable domain expertise. This program covers fundamental principles of marketing strategies and enhances learners' grasp of formulating, implementing, and managing marketing strategies within an organization's marketing function.
Course Objectives:
Certified Marketing Professional training program will enable the delegates to:
- Investigate the concept and process of marketing
- Explore the concepts of segmentation, targeting and positioning
- Identify and analyze the individual elements of the extended marketing mix
- Apply the extended marketing mix to different marketing segments and contexts
- Define the marketing framework of a business organization.
- Develop marketing audits and analysis to better examine the micro and macro environments.
- Combine best practices, tools and models to implement an effective marketing and sales management system.
- Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
- Apply planning and the execution of advanced marketing strategies.
Who Should Attend?
Certified Marketing Professional training Course is ideal for:
- Marketing Managers
- Digital Marketing Specialists
- Marketing or Sales Professionals
- Management, Engineering, Business, or Communication Graduates
- Entrepreneurs or Business Owners
- Marketing Consultant
- Marketing Graduates and Post Graduates
Course Outlines:
Marketing Concepts
- Evolution of the Marketing Concept.
- Relationship between Marketing and Selling.
- Scope of Marketing Management.
- Developing the Marketing Mix for Products and Services.
- Managing the Marketing Effort.
Marketing Audit and Planning
- Understanding the Marketing Environment.
- The Various Marketing Analysis Techniques.
- The Marketing Audit.
- Competitive Analysis.
- Customer Analysis.
- Marketing Planning (Format, Content).
Market Segmentation, Targeting and Positioning
- Basis of Market Segmentation (B2C)
- Basis of Market Segmentation (B2B)
- Profiling the Segments.
- Criteria for Successful Segmentation.
- Market Targeting.
- Market Positioning.
- Steps in Market Segmentation, Targeting and Positioning.
Marketing Communication and Campaigns
- Elements of the Communication Process.
- Identifying the Goals of the Promotion.
- Steps in Creating a Promotional Campaign.
- The AIDA Concept.
- Advantages and Disadvantages of the Various Media Types.
- Media Scheduling.
- Evaluating Promotional Campaigns.
The Product Life Cycle: A Strategic Approach
- Introducing the Product Life Cycle Concept (PLC).
- The Promotion Mix and Marketing Objectives.
- Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
- Promotion Mix Strategies Across the PLC.
- Push and Pull Strategies.
The Product Life Cycle: A Strategic Approach
- Introducing the Product Life Cycle Concept (PLC)
- The Promotion Mix and Marketing Objectives.
- Characteristics of PR, Personal Selling, Advertising and Sales Promotion.
- Promotion Mix Strategies Across the PLC.
- Push and Pull Strategies.
Marketing Research
- Marketing Research Defined.
- The Marketing Research Process.
- Types and Sources of Data.
- Questionnaire Design.
- Types of Research (Observation, Mystery Shopper, Survey).