Customer - Focused Selling Strategies
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Customer - Focused Selling Strategies Course
Introduction:
Placing your focus on the customer has a compelling effect on attracting their interest and establishing a mutually beneficial relationship. By adopting a customer-focused approach, you position yourself to genuinely assist your customers in their journey. Your sincere efforts to understand their unique circumstances and empathize with their needs will be evident to them.
The Customer-Focused Selling Strategies training course is specifically designed to equip participants with effective communication skills, persuasion strategies, and negotiation techniques. These valuable tools will enable delegates to overcome objections, close sales successfully, and enhance overall customer service.
The core objective of this training course is to empower delegates in developing the skills and confidence necessary to enhance sales effectiveness and seize new business opportunities. Through practical exercises and real-world examples, participants will learn how to effectively communicate with customers, understand their specific requirements, and tailor solutions to meet their needs.
By attending this training course, delegates will gain essential insights into customer-focused selling strategies. They will acquire the ability to build rapport, ask probing questions, actively listen, and address customer concerns effectively. The course will also cover effective objection handling techniques and negotiation skills that will contribute to closing sales more successfully.
Join us in the Customer-Focused Selling Strategies training course to enhance your communication skills, refine your persuasion strategies, and improve your ability to serve customers effectively. By mastering customer-focused selling techniques, you will increase your sales effectiveness, cultivate stronger customer relationships, and unlock new business opportunities.
Course Objectives:
At the end of the Customer-Focused Selling Strategies Training Course, you will be able to:
- Create an action plan and prioritize to maximize selling effectiveness
- Use a customer-focused selling approach to close more sales in less time
- Customize your sales presentation to appeal to each of the four customer “buying styles”
- Incorporate Social Media marketing best practices to increase sales revenue
- Proactively manage key-account customers to promote additional sales
- Effectively organize their schedule to achieve sales goals and build a pipeline
Who Should Attend?
Customer-Focused Selling Strategies Training Course is Ideal for:
- Marketing Professionals
- Brand Managers
- Sales Management
- Sales Professionals
- Key Account Managers
- Customer Service Managers
- Brand Reputation Managers
Course Outlines:
Communication and Interpersonal Skills Development
- Listening and Questioning Skills to uncover Customer Expectations
- Telephone and Voicemail Selling Techniques
- Words and Tones to Avoid
- Engaging your customer’s preferred “learning style”
- Interpreting the meaning of Nonverbal Communication
- How to Identify a customer’s “buying style”
Principles of Persuasion and Negotiation to Increase Sales Effectiveness
- Reasons Why Customers Don’t Buy
- Dr. Robert Cialdni’s Principles of Persuasion
- Selling with Emotion not Logic
- Value Selling: Selling Benefits not Features
- Win-Win Negotiation Strategies to gain Customer Agreement
- How to Overcome Sales Objections and Customer Procrastination
Harnessing the Power of social media to Make More Sales
- Benefits of using social media to Increase Sales
- Keeping-up with Changing Technology
- 10 Smart Ways to Increase Online Sales through social media
- How to Avoid social media Selling Mistakes
- Social Media Best Practices for Sales Professionals
- Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn
Delivering Superior Customer-Focused Service After the Sale
- The 7 Traits of Highly-successful Salespeople
- Using Customer Service to Generate Sales
- The 4 Cornerstones of Customer Service Excellence
- How to Work with Difficult and Demanding Customers
- Going the “extra mile” to exceed Customer Service Expectations
- Getting Feedback from Customer Satisfaction Surveys
Developing Your Customer-Focused Selling Action Plan
- Handling Rejection with a Positive Mental Attitude
- Prospecting and New Business Development
- SMART Goals for Business and Personal Development
- Time Management Tips to Increase Daily Productivity
- Stress Management Techniques
- Creating an Action Plan