Customer Profiling Techniques and Procedures
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Customer Profiling Techniques and Procedures Course
Introduction:
Understanding your customer is paramount to the success of any business. Customer profiles, also known as "customer types," are created to represent typical users of a product or service. They serve as a valuable tool in making customer-focused decisions, allowing businesses to avoid subjective opinions and maintain a clear project scope.
Customer profiling, when combined with marketing analytics, provides essential insights into customer behavior. These insights empower customer service, sales, and marketing professionals to enhance profitability and foster customer loyalty.
The Customer Profiling Techniques & Procedures Training course is designed to equip you and your organization with the knowledge and skills needed to better understand your existing customer base and identify new business opportunities. By participating in this course, you will learn effective techniques and procedures for customer profiling, enabling you to gain valuable insights into your customers' needs, preferences, and behaviors.
Through this training course, you will acquire the ability to leverage customer profiling to make informed business decisions. You will understand how to use customer insights to enhance customer service, optimize sales strategies, and develop targeted marketing campaigns. The course will provide you with practical tools and methodologies to effectively profile your customers, enabling you to tailor your products, services, and communication to meet their specific needs.
Join us in the Customer Profiling Techniques & Procedures Training course to unlock the power of customer profiling. By gaining a deep understanding of your customers and their behaviors, you will be well-equipped to drive business growth, improve customer satisfaction, and uncover new opportunities for success.
Course Objectives:
At the end of the Customer Profiling Techniques & Procedures Training Course, you will be able to:
- Understand and use proven Customer profiling techniques to segment Client accounts and individuals
- Understand the real, personal meaning of value and how it works with accurate profiling to generate winning strategies
- Understand the psychology of buying and how it differs in different segments
- Use tools and techniques to Profile business and develop separate strategies for each type
- Understand how to create meaningful surveys, that yield significant, actionable data
- How to use proven tools to manage and use Customer information
Who Should Attend?
Customer Profiling Techniques & Procedures training Course is ideal for :
- Customer Service Professionals
- Team Leaders & Supervisors
- Administrators
- HR & Training Professionals
- Accounts Personnel
- Sales & Marketing Professionals
- Public Relations Personnel
Course Outlines:
The Fundamentals of Customer Profiling Techniques and Procedures
- What is Customer Profiling?
- The Business Case for Customer Profiling
- Account Profiling and Strategies Resulting
- The History of Temperament Profiling
- The Myers-Briggs Type Indicator
- DISC Temperament Profiling System
- Customer Personae: How to develop and apply them?
- Understanding the Four Customer Temperament Styles
Customer Segmentation, Data Mining and Market Analysis
- SWOT Analyses
- PESTLE Analyses
- What are the benefits of Customer Segmentation?
- Using Segmentation to Gain Customer Insight and Market Penetration
- Data Mining
- Predictive Modelling
- Customer Lifecycle Management
Communication and Interpersonal Skills Development
- The Mind of the Customer – Why they sometimes just do not “get it”?
- The Importance of Understanding your Customer’s Body Language
- Identifying your customer’s “Preferred Learning Style”
- Active Listening and Questioning Skills to Improve Communication Effectiveness
- Tips for Giving and Receiving Feedback
- Harnessing the Science of Persuasion
- Building Compelling Value Propositions that Get Results
Creating Wow! - How to use Profiling to create Raving Fans
- Moments of Truth
- WOW Factor: Customer “touch points”
- Mapping the Customer Journey
- Motivating Internal and External Customers
- The Benefits of Measuring and Monitoring Customer Satisfaction
- Best Practices for Creating a Customer Satisfaction Survey
Personal Development for Continuous Improvement
- Developing your Action Plan
- Setting SMART Goals
- Common Traits of Successful Leaders
- Stress Management Techniques
- Time Management Skills to Improve Productivity