Sales and Marketing
Developing Marketing Strategy Training
Select Other "city & date"
Developing Marketing Strategy Training Course
Introduction:
This program teaches participants how to effectively plan and execute marketing strategies for business success. It covers analyzing market forces, aligning opportunities with strategic objectives, implementing initiatives, monitoring progress, and improving marketing efforts. By the end of the program, participants will have the skills to connect marketing opportunities with their organization's strategic plan for maximum business success.
Course Objectives:
- Briefly explain marketing fundamentals and how marketing relates to business objectives and sales.
- Explain how to assess the current market situation and a company’s position in the marketplace.
- Predict likely trends that will impact the company’s products and/or services.
- Find ways to design creative and effective marketing strategies.
- Describe how to ensure the successful implementation of a marketing plan.
Who Should Attend?
- Marketing managers.
- Product managers with at least 5 years' experience.
- Those who need to develop their skills further after completing an introductory marketing program
Course Outlines:
- Marketing, what’s it all about.
- How marketing relates to sales and the strategic plan.
- The marketing mix and marketing tools.
- Developing a competitive strategy.
- Legislation.
- The strategic planning model.
- A creative approach to marketing.
- Assessing the market and company.
- Setting assumptions and objectives.
- The steps and decision-making process for developing suitable marketing strategies.
- Planning the implementation.
- Writing and reviewing a marketing plan.
- Implementing the marketing plan.
- Coordinating and monitoring the marketing effort.
- Adapting the marketing strategy.