Digital Marketing Hands-on Master-Class Training
Select Other "city & date"
Digital Marketing Hands-on Master-Class Training Course
Introduction:
Simply put, digital marketing refers to promoting products or brands using electronic media. It differs from traditional marketing by utilizing channels and methods that allow organizations to analyze campaigns and gain real-time insights on their effectiveness (SAS). This course offers participants a comprehensive understanding of the fundamentals of digital marketing. It equips them with new narratives, concepts, and tools to effectively create, distribute, promote, and price products and services in the digital landscape. Each participant will have their own laptop for hands-on practice and immediate application of learned concepts. This practical approach is a significant advantage for those attending the course.
Course Objectives:
By the end of the course, participants will be able to:
- Evaluate the use of digital platforms in formulating a solid market strategy and identify appropriate business applications of each.
- Recognize opportunities for using Search Engine Optimization (SEO) to provide value to their company and benefits to their customers.
- Set up Google AdWords campaigns to enhance their organization’s engagement with customers and increase their organization’s overall market share through social media marketing.
- Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them.
- Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness
Who Should Attend?
The course is designed for marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. It is also beneficial for experienced managers responsible for developing and implementing marketing programs for their organizations. Individuals who aspire to market and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.
Course Outlines:
Digital Marketing: Overview and Scope
- Digital marketing versus traditional marketing
- B2B and B2C most ideal platforms:
- Business blogging
- Auditing your website
- The seven step digital marketing plan
- Organizing your digital marketing calendar
Search Engine Optimization
- SEO-definition
- 21 SEO tips that digital marketers need to know
Google AdWords
- Setting up Google AdWords campaigns content structuring
- Finding and selecting the right keywords
- Campaign setup procedure
- Organizing Ad groups
- Optimizing landing pages
- Bid management
- Analytics – measure and fine-tune
Google Analytics
- Understanding dashboard – audience | advertising | traffic source | content | conversions
- Taking decisions based on Analytics reporting
- Defining business goals and objectives
- Measuring tools and methods
- Measuring your site’s ROI
- Introduction to goal conversion – tracking the conversions
- Tracking social media traffic – advanced segmentation
- Tracking phone calls with Google Analytics
- Integrating your Google AdWords campaigns into Google Analytics
Social Media Marketing: Full Engagement Campaigns
- Overview and some brief statistics
- Social media marketing strategy
- Setting up social media goals
- Be selective
- Find out where your targeted people connect
- Popular social media networks
- Facebook graph search – SEO for Facebook
- Knowing your audience
- Setting up Facebook Ads for your targeted demographics and their interests
- Setting up LinkedIn Ads for your targeted industry and prospects
- Google Alerts – monitoring your brands, competitions, and industry trends
- Hashtags – best practices and tools
- Inbound Marketing – overview and methodology
- Self-hosted blogging – tips and tools
- Lead generation
- Ideas for content marketing
Implementing social media - engaging your audience
- Tips to write social media updates
- Automating social media updates using Buffer
- Creating and editing amazing photos for your social media update without knowing graphic designing/Photoshop
- Scheduling your social media updates
- Social media plugins to be incorporated with your website
- Measuring success
- Using Google Analytics to track performance
- Bounce rate, time spent on site and conversions
- Tracking offline conversions