Digital Transformation of Products and Services
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Digital Transformation of Products and Services Course
Introduction:
Digital transformation is revolutionizing organizations by changing their operations, systems, processes, workflows, and culture. This course provides an in-depth understanding of how an organization can be transformed, focusing on its processes, products, and services. The course covers digitizing the finance function and enhancing customer service and interaction through digital transformation. Additionally, it explores new business models that can boost customer engagement, market share, and profitability.
Course Objectives:
Digital Transformation of Products and Services Training course will enable you to:
- Understand the importance of digitizing internal processes for improving organizational operations
- Recognize the risks involved in digital transformation
- Explore the ways in which digital technology can help you gain a better understanding of your customers and how this can lead to more successful products and services
- Learn about the ways digital technology can be used to create highly engaged customers, increasing market share and profitability
Who Should Attend?
Digital Transformation of Products and Services Training course , is ideal for :
- CEOs and Directors,
- Department Heads and Managers,
- Transformation Leads,
- Program Leads,
- Strategists,
- Business Architects,
- Senior Change and Digital Professionals.
Course Outlines:
Introduction to Digital Transformation
- What is Digital Transformation?
- Tradition Linear Value Chain
- Homing and Switching Costs
- Two Sided-Networks
Digital Transformation Domains
- Customers
- Competition
- Data
- Innovation
- Value
Digital Risk and the Future of Finance
- Just in time
- Technology factors
- Managing the digital estate
- The data journey
- Digitizing finance departments
- The finance function
- Fraud and compliance risks
- On the horizon
- A vision of the future
Customer Service
- Digitizing products and services explained
- Market needs
- Keeping customers happy
- Customer focus
- Missed opportunities
- Entering a new market
Products and Services
- Customizing products
- Adding value
- Rolls Royce
- Grocery retail and convenience
- Identifying risks
- Common risks
- Using your data
- Skills, credibility and digital infrastructure
New Business Models
- New business models
- Digitizing products and services Q&A
- Moving online
- Managing communication channels
- Measurement and KPIs
- Managing online reputation
- Justification of expenditure
- Are you a marketing guru?