Events and Conferences Management
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Events and Conferences Management Course
Introduction:
Conferences serve as the cornerstone of your business growth strategy, playing a vital role in facilitating modern communication. They are instrumental in hosting internal events such as sales meetings, board retreats, and training seminars, as well as engaging key stakeholders through product launches, press briefings, and annual general meetings.
Conferences offer unparalleled opportunities to achieve various business objectives, including revenue growth, lead generation, sales enhancement, and employee training. They serve as an effective platform to convey your message to the right audience.
This course is designed to provide individuals with the principles and practices necessary to plan and organize events, meetings, conferences, or conventions. By acquiring a clear understanding of the event planning process, developing management skills, and familiarizing themselves with industry best practices, participants will be well-equipped to successfully execute their own events or conferences.
Additionally, this course will delve into event planning tools that facilitate the effective management of time, space, finances, human resources, information, materials, and unforeseen challenges that may arise during the event planning process. By mastering these tools, participants will be empowered to overcome obstacles and ensure the smooth execution of their events.
Whether you are an aspiring event planner or seeking to enhance your existing event management skills, this course offers valuable insights and practical knowledge to excel in the field. By honing your event planning abilities, you will be able to create impactful conferences that drive business growth, foster meaningful connections, and deliver exceptional experiences for all attendees.
Course Objectives:
By the end of this Events and Conferences Management training course, participant will be able to:
- Identify the types of events and conferences in order to execute a more effective plan
- Organize, assess and motivate various committees involved in managing events and conferences
- Promote their events and conferences by planning and setting a step by step promotional plan
- Explain the various functions for managing events and conferences
- Prepare and control the financial aspects of a conference
- Plan and organize different kinds of exhibitions
- Examine all activities in order to evaluate them and to follow up on the event
Who Should Attend?
Events and Conferences Management Training, course is designed for:
- Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of Public Relations.
Course Outlines:
Events and conferences planning
- Definition of events and conferences
- Types of events and conferences
- Aim of a conference
- Importance and concepts
- Collecting information needed in planning
- Setting smart objectives
- Preparing the event plan with detailed activities and schedules
- Selecting the venue and agreeing on the site of the event or conference
Organization of the event or conference
- Choosing human resources for the management of the event or conference
- Forming different specialized committees
- Training and motivating the teams in charge of managing the event or conference
Promotional activities for events and conferences
- Marketing the conference
- Factors attracting participants
- Promotion and advertisement of events or conferences
- Steps needed for the promotion and marketing of the event or conference
- Setting a plan for the promotion of events and conferences
The different functions for managing events and conferences
- The official airline carrier
- Arrangements for accommodation
- Conference registration process
- Social programs
- Public relations and media
The financial aspects of the conference
- Preparing the conference budget
- Fixed expenses
- Variable expenses
- Conference revenues
- Determining the registration fees
- The financial committee
Organizing exhibitions
- Importance of exhibitions in conferences
- Goods and services in a conference
- Pricing policy in exhibitions
- Application for an exhibition
- Promoting the exhibition
- Managing exhibitions
- Criteria for selecting exhibitors
- Contacting exhibitors
Follow up and evaluation of conference and events activities
- Monitoring the event or conference activities
- 'SMART' objectives
- Key factors in assessment
- Benefits of follow up
- The coordination and follow up committee
- Follow up and evaluation