Fundamentals of Marketing Communications

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Fundamentals of Marketing Communications Course
Introduction:
Boost your marketing communication skills with our Fundamentals of Marketing Communications Training course. Discover how effective marketing communication drives product, service, and idea adoption, while nurturing valuable relationships with customers, prospects, and stakeholders. Explore the pivotal roles of advertising and sales promotion in the marketing communication mix. Gain a comprehensive understanding of the fundamentals and apply them to your daily work for impactful results.
Course Objectives:
At the end of this Fundamentals of Marketing Communications Training course , you will be able to :
- Avoid costly marketing communication problems
- Explore Marketing Communications Areas
- Understand the relationship between behavioral economics and persuasion
- Use creative problem solving techniques for better communications solutions
- Be able to generate content and stories across a range of media
- Create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust
- Be able to determine and develop the ideal communications mix for your audiences
- Learn How to Convey a Message
- The Problematic Areas of Marketing Communications
- Corporate Communications Principles
Who Should Attend?
Fundamentals of Marketing Communications Training course is ideal for:
- Management marketers and PR professionals who wish to understand marketing communication and its benefits.
- Anyone who wants to work in marketing communications or study a marketing-related subject at a higher level
- Individuals who already work in a business environment and want to expand on their knowledge within the marketing sector.
Course Outlines:
Marketing Communication – Its Value and Practice
- Marketing communication – a brief history
- World class examples
- A marketing communications audit of your comms
- The marketing communication process
- Matching the medium and the message
- Researching your stakeholders and their needs/wants
Advertising: Role, Forms and Strategy
- Selling propositions
- The use of emotion in advertising
- Types of advertising
- Using advertising strategically
- Consumer-generated advertising
Public Relations: Principles and Practice
- Public relations and relationship management
- Objectives of public relations
- Public relations: methods and techniques
- Media relations
- Forms of public relations
Sponsorship
- The growth and development of sponsorship
- Sponsorship objectives
- How sponsorship might work
- Types of sponsorship
- The role of sponsorship in the communications mix
Marketing Communications and your Brand
- The power of the brand
- Building brand loyalty
- Brand management and communications
- Measuring your brand, culture and brand equity
- Developing a content strategy
- The communication plan
The Marketing Communication Toolbox
- Problem solving and lateral thinking
- Relationship marketing
- Creative direction and writing
- Integrating messages – the message house
- The psychology of persuasion and influence
- Researching and measuring consumer behavior
Direct Marketing and Personal Selling
- The growth of direct marketing
- The role of data
- Direct-response media
- The tasks of personal selling
- The role of social media in personal selling
- Strategic account management
New Media and the Communication Mix
- The rise of social media and its value in business
- Choosing channels
- Communities, communication, trust and loyalty
- Creating customer profiles and Identifying audience desires and needs
- The integrated marketing communications campaign
- Campaign planning., delivery and evaluation
Brand Placement, Exhibitions, Packaging and Licensing
- Characteristics and issues of brand placement
- Trade shows and exhibitions
- The communications dimensions of packaging
- Licensing
Invitations, VIPs and Bringing it all Together
- Creating A Successful Strategy