Internet Marketing and Social Media
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Internet Marketing and Social Media Course
Introduction:
In today's digital world, social media is paramount for businesses to thrive. The "Social Media Marketing" course equips you with essential skills to stand out. Mere product postings on Facebook or Twitter are insufficient; marketers must capture attention, create valuable content, and cultivate a loyal and engaged community. The CSMM course empowers you to design effective social media plans and cost-efficient advertising campaigns, generating extensive brand awareness and driving tangible online sales. Most importantly, you'll learn to develop a solid social media strategy to prioritize time, effort, and budget, preventing social media from becoming chaotic.
Course Objectives:
By the end of the program, participants will be able to:
- Reach their buyers directly, establishing a personal link with current and prospective customers.
- Access niche buyers with targeted and effective messages.
- Publish content that people want to read and that search engines reward with high rankings.
- Migrate individual marketing activities to their online marketing.
- Monitor the web for "buzz" about their brand.
- Use tools like blogs, and social networking to enhance their online presence.
- Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.
Who Should Attend?
Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media.
Course Outlines:
Marketing on the Web
- The Rules of Web Marketing and Public Relations (PR)
- The Convergence of Marketing and PR on the Web
- Buyers Personas and Reaching your Buyers Directly
- Content Writing that Drives Action
Web Based Communications to Reach Buyers Directly
- You are What you Publish
- Content-Rich Web Sites and Online Media Rooms
- Online News Releases and Reaching the Media
- Blogging for Business and Marketing
- Search Engine and Viral Marketing
- The Power of Search Engine Optimization (SEO) in Beating your Competitors
- Hands-on Practice: Creating Blogs
Social Marketing and Networking on the Web
- Leveraging Social Media to Engage Customers and Build your Brand
- Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
- Tweeting your Way to Success
- Tools to Engage Customers and Ignite your Business
- Engaging your Customers and the Public on LinkedIn
- Facebook Marketing Techniques
- The Integration of all Networks to Achieve Viral Effects
Developing an Online Marketing Strategy
- Creating an Online Marketing Plan
- Developing Internet Marketing Strategies
- Internet Marketing Campaign
- How to Master Business Social Media to Brand Yourself
- Building, Cultivating and Measuring Success on the New Web
- Overview of Analytics and Interpretation of Results and Graphs
- Blog Presentation by Participants and Suggestions for Improvement
- Empire Avenue and the Power of Brands Online
- Klout, Peer index and the Measure of Influence on the Web
Templates and Checklists
- Website Benchmark Scorecard
- Action Plan Worksheet
- Buyer Persona Worksheet
- Internet Marketing Training Follow-up
- Professional Development Training