Sales and Marketing
Managing and Leading Strategic Communication: Public Relations, Marketing and Internal Communication
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Managing and Leading Strategic Communication: Public Relations, Marketing and Internal Communication Course
Introduction:
Professionals play a crucial role in spearheading communication efforts with internal and external stakeholders. They are responsible for effectively conveying their future vision and inspiring and aligning behaviors that drive transformation.
Course Objectives:
- Improve stakeholder engagement and relationship building skills
- Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders
- Develop shared understanding of organizational mission, vision, values and business objectives
- Use communication activities to win employees’ understanding of and commitment to change and transformation
- Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives
Who Should Attend?
Professionals and leaders who wish to learn more about the communication challenges currently facing their organizations and improve the management of communications within their teams.
Course Outlines:
Leading Communications
- Relational leadership: influencing and inspiring through relationships
- Building trust & credibility: integrity, likeability & perceived expertise
- Guiding stakeholder communications: interpreting strategic issues and providing strategic guidance
- Inspiring, influencing, and persuading through storytelling
- Focus on the triple bottom line: economic, environmental, and social performance
Communication during change
- Ethos and desire: communicating compelling visions that change corporate culture
- Walk the walk, talk the talk: the leader’s role during change
- Commitment from senior managers: creating a coalition of committed communicators
- Transparent communications and reputation risk management
Focusing Communication Efforts
- Aligning communications strategy with business objectives
- Structuring communications to support a high-performance culture
- Delivering real benefits from communications: engaged audiences, effective organization, improved productivity
- Managing resources efficiently: people, technology, and budgets
Engaging Employees
- Engaging and empowering employees: effective communications within organizations
- Turning managers into effective communicators: capabilities, core competencies and performance
- Engaging hard to reach employees: call centers, remote offices, field engineers, salespeople
- Helping new employees settle in and feel part of the organization
Brand Management
- Corporate identity, image and reputation, vision, mission, and values
- Building competitive advantage and business through branding
- Sharing the investment story: Investor relations and financial PR
- The leader’s communication role during crises
- Developing a personal action plan