Sales and Marketing
Market Analysis, Competitive Intelligence And Benchmarking

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Market Analysis, Competitive Intelligence And Benchmarking Course
Introduction:
This course equips delegates to analyze complex market structures, handle intense competition, and establish goals and performance measures tailored to new challenges. Understanding market dynamics, competitors, and evolving performance standards is crucial for organizational success.
The course emphasizes cutting-edge methods to gather quantitative and qualitative information for decision-making on competitive positioning and developing action plans that drive improved performance and profitability.
Course Objectives:
By the end of the course, participants will be able to:
- Generate and evaluate market and competitor data.
- Improve and apply deep analytical and creative skills.
- Balance quantities and qualitive information in making decisions.
- Derive actionable ideas from market-derived data.
- Set realistic and attainable targets for competitive success.
Who Should Attend?
- Professionals in marketing and business planning.
- Finance professionals wishing to understand marketing.
- Customer relations professionals wishing to acquire new skills.
- Human resources professionals seeking knowledge of marketing.
- Professional involved in product/service innovation.
Course Outlines:
- Market analysis 1:business-to-business (B2B) products and services.
- Market analysis 2: business-to-consumer (B2C) products and services.
- Competitive intelligence.
- Benchmarking: what, why and how.
- Fusion of market/competitor/benchmark data to support decisions