Marketing For Non Marketing Managers
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Marketing For Non Marketing Managers Course
Introduction:
Marketing plays a crucial role in business success. Even if you have an amazing product or service, people won't buy it if they're unaware of it. This training course is designed for non-marketers who want to improve their marketing skills or dive into marketing for the first time. For smaller or entrepreneurial companies that can't afford dedicated marketing resources, this course helps individuals quickly assess their marketing needs and prioritize them. It covers planning, problem-solving, and implementation to effectively meet those needs.
Course Objectives:
By the end of this program participants will be able to:
- Define their company's USPS (Unique Selling Propositions – the root of the marketing activity)
- Present their new-found vision to staff, investors and other stakeholders
- Articulate their value propositions in client terms
- Understand the costs and benefits of marketing activities
- Be confident in their understanding of "marketing."
Who Should Attend?
Anyone who wants to see real benefits from their marketing activity - both business managers and entrepreneurs.
Course Outlines:
Our marketing for the non-marketers course covers the methods and techniques needed to identify marketing opportunities and issues. Delegates will learn that marketing can be done well without a formal team, so long as management has the insight into where and what needs doing. Our techniques enable managers at any level and from any function to handle the real marketing challenges facing their organizations, namely:
- Allocating an appropriate marketing budget
- Identifying market opportunities as they arise
- Knowing when to go to outside suppliers of marketing services
- Controlling costs.
Delegates will develop methods of planning the markets for their business, identifying what is and what is not "marketing" and the tools to then begin to effectively market their companies.