Mastering Public Relations and Corporate Customers Communications
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Mastering Public Relations and Corporate Customers Communications Course
Introduction:
The Mastering Public Relations and Corporate Communications training course aims to help professionals in Communications, PR, and Marketing assess and improve their current practices in today's evolving marketplace. With the changing behavior of markets and consumers, the fields of communications, PR, and marketing have merged. While new channels and tools have emerged, many organizations have not adapted their approach. This course encourages practitioners to reconsider their strategies in Public Relations, Corporate Communications, and Marketing. By acquiring new skills, participants can better achieve corporate objectives.
Course Objectives:
At the end of this course participants will learn how to:
- Develop content that showcases why you are the choice for your potential customers
- Build your company personality to help engage with your key audiences
- Achieve measurable results such as donations, purchases, or subscriptions
- Measure your results including influencer mentions, product inquiries, and sales
- Create a Communications Plan
- Develop audience-centered stakeholder maps
Who Should Attend?
This training course is suitable for a wide range of professionals in communication and marketing but will greatly benefit:
- Corporate Communications Practitioners / Managers
- Public Relations Officers / Managers
- Marketing Officers & or Managers
Course Outlines:
The New Rules of Marketing and Communications
- The Digital Revolution and Today’s Media Environment
- The Revolution in Consumer Behavior
- The Psychology of Persuasion
- Public Relations, Communications and Marketing Trends
- Key Skills for Communicators and Marketers
- A Problem-solving Approach to Communications
Stakeholders, Segmentation, and Personas
- Stakeholder Analysis and Mapping
- Segmenting Your Audiences
- Creating Audience Personas
- Connecting with Stakeholders – multi-channel communications
- Personalization
- Communications and Customer Journeys
Convergence of Social and Traditional Media
- Influencer Marketing
- Champions and Opinion Formers
- Thought Leadership and Blogging
- Search Engine Marketing
- Use Experience
- Integrated Media Relations
Creating Content that Works
- Creating a Message House
- Storytelling and Identity
- Corporate Identity, Tone and Style
- Content Calendars and Evergreen Content
- Videography and Viral Content
- Podcasting as Marketing
Evaluation, Analysis, Planning, and Strategy
- Output - Out-take and Outcomes - a systematic approach to evaluation
- The Planning Cycle
- Evidence-based Analysis
- The Placemat Approach to Strategy
- Planning and Corporate Strategy
- SMART Objectives and KPIs