Media Management in Crisis Communications
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Media Management in Crisis Communications Course
Introduction:
Crisis can strike unexpectedly, but being prepared is key. When facing the worst, effective communication with the media plays a critical role in preserving your reputation. Handled well, you can navigate a crisis without significant damage. However, numerous brands have learned the hard way that mishandling media attention and failing to satisfy the public's thirst for information can have dire consequences.
Our Media Management in Crisis Communications training course helps participants understand the impact of a crisis on an organization and offers strategies to mitigate its effects. The course emphasizes preparing the communication function to respond swiftly and effectively during a crisis, managing media perceptions along the way. Get ready to handle any crisis!
Course Objectives:
At the end of this Media Management in Crisis Communications training course the participants will be able to:
- Identify the different types of crises and their aspects
- Learn how to recognize and prioritize the issues that are most likely to affect corporate reputation during and after the crisis.
- List the various principles of crisis communication
- Devise crisis management processes aimed at mitigating potential crises in their organizations
- Demonstrate the benefits of using the media in a crisis
- Evaluate and prioritize the dimensions involved in crisis communication management
- Analyze and interpret results achieved through crisis communication management
Who Should Attend?
Media Management in Crisis Communications training course is ideal for:
- Managers, Supervisors, and Team Leaders of Public Relations sections
- The staff member who may be involved in managing communication and media issues during a crisis.
Course Outlines:
Introduction:
- Definition of a crisis
- Overview of communication
- Various types of crises
- Key aspects of a crisis
- Evolution of a crisis
Principles of Crisis Communications:
- Setting your clear objective
- Responding quickly
- Accepting responsibility
- Appropriate messaging
- Profiling your audience
- Showing and maintaining credibility
- Coordinating with others
- Continuous monitoring
Crisis Management Process:
- Pre-crisis phase
- Crisis Management Plan (CMP)
- Crisis Management Team (CMT)
- The spokesperson's role
- Crisis event phase
- Initial response
- Reputation repair
- Post-crisis phase
- Lessons learned
- Follow up with communication
Crisis Communication and Media:
- Media and communication
- Media as a partner in crisis response
- Social media and crisis communication
- Social media as a beneficial tool or a challenge
- Dynamic use of social media in crisis communication
Dimensions of Crisis Communication Management:
- Standard operating decisions dimension
- Victims’ management dimension
- Trust and credibility dimension
- Behavior dimension
- Professional expectations dimension
- Ethical dimension
- Lessons learned
How to Measure your Results in a Crisis:
- Measuring outputs
- Measuring impact
- Measuring outcomes