Mini MBA - in Management and Leadership
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Mini MBA - in Management and Leadership Course
Introduction:
Combining academic principles with practical insights, the Mini MBA in Management and Leadership program offers a comprehensive understanding of the professional landscape and cultivates the key skills that employers seek in their senior management.
Designed to cater to the needs of current and aspiring global business leaders, this program equips professionals with the knowledge and competencies necessary for success in today's dynamic business environment.
By enrolling in the Mini MBA in Management and Leadership program, participants gain a solid foundation in core business principles and acquire the essential skills that extend beyond the realm of business. This program goes beyond theoretical concepts, providing practical insights and real-world applications to develop well-rounded professionals.
Throughout the program, participants will delve into various aspects of management and leadership, including strategic decision-making, effective communication, organizational behavior, financial management, and more. The curriculum is carefully structured to provide a comprehensive understanding of the multifaceted nature of modern business challenges.
Upon completion of the program, participants will possess a strong skill set and a deep understanding of the fundamental principles that drive business success. They will be well-prepared to navigate the complexities of the professional world and excel not only in their current roles but also in future leadership positions.
The Mini MBA in Management and Leadership program is your pathway to unlocking your potential as a global business leader. Gain the knowledge, skills, and insights necessary to thrive in today's competitive landscape. Elevate your career prospects and make a lasting impact in the business world and beyond.
Course Objectives:
After the end of the Mini MBA in management and Leadership program course, delegates will:
- Capture many key learning points of a post graduate business course in a fraction of the time and cost
- Broaden your horizon and gain a well-rounded business acumen
- Gain exposure to best practices and benchmarks beyond your industry
- Discard outdated approaches and learn up-to-the-minute strategies
- Sharpen your ability to make decisions in a complex business environment
- Go from ideas to action with practical exercises and group project
- Take away effective tools and processes for immediate impact on the job
- Gain access to advice from an outstanding faculty team even after the program
- Connect with an exceptional peer group from diverse industries
Who Should Attend?
The Mini MBA in management and Leadership program is ideal for:
- Experienced Managers, New managers, Technical Professionals, Executive or Business graduates.
- Anyone who wants to learn basic concepts and management techniques but does not have the time to acquire an MBA.
- Any fast-track individual with management potential.
- Anyone with interdepartmental interaction.
Course Outlines:
An Introduction to Leadership and Development
- Company strategy
- External Environment
- Making decisions on your company strategy – what to consider
- Shaping the future of the business
Delivering Customer Value - The Operations Perspective
- Operations and Project Management functions and their instrumental role in running successful organizations
- Management of complex environments
- How operations management integrates with key functions such as marketing, sales, research and development, procurement and supply chain
- Case studies of how operations and project management methods are being utilized within organizations
- Innovation as an agent for change
- Opportunities and challenges of Industry 4.0
- Up-to-date learning and methodologies
Developing Marketing Strategy
- Developing a marketing strategy
- How does marketing contribute to your organization?
- What is customer value?
- Segmentations, Positioning and targeting
- Marketing Mix: Product, Service characteristics, Price Place Promotion,
- Integrated marketing communication
- Activity: Create a marketing mix strategy
- Digital marketing: Channels, content and data
- Search Engine Optimization (SEO)
- Website Quality
- Marketing Plan structure
Financial Management
- Company Finance Structure
- Financial Reports and Reporting
- Balance Sheet and Profit and Loss
- Importance of Cash Flow
organizational Strategy
- Planning a strategy for the wider organization
- How to bring divisions together