Professional Destination Management (PDM)
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Professional Destination Management (PDM) Course
Introduction:
Destination management involves maintaining extensive local knowledge of a particular area or region, with a focus on coordinating and implementing various aspects of programs, events, and activities.
The Professional in Destination Management (PDM) certificate program is designed to provide individuals who are new to the destination organization side of the travel industry (with less than one year of experience) with cutting-edge education. This program equips entry-level personnel with the essential skills and knowledge needed to embark on a successful career in the travel and tourism industry.
Throughout the course, participants will gain a comprehensive understanding of destination organizations and the functioning of different departments within these organizations. They will explore the role of destination organizations within communities, recognizing how these organizations contribute to and benefit their local areas. Additionally, participants will learn effective strategies for promoting their destination to both business and leisure travelers.
By enrolling in the Professional Destination Management course, individuals will acquire the necessary expertise to excel in destination management roles. They will learn how to leverage their knowledge of the local area to coordinate logistics, plan events, and create engaging activities for visitors. This program serves as a valuable stepping stone for those looking to establish a successful career in destination management.
Whether you are just starting your journey in the travel and tourism industry or seeking to transition into destination management, the PDM certificate program offers the foundational knowledge and skills needed to thrive in this field. Embrace the opportunity to learn from industry experts, gain hands-on experience, and make a positive impact on your destination and the visitors it attracts.
Course Objectives:
After successful completion of this course you would be able to:
- Describe and apply standard professional practices across the
- PDM-International Standards domains on the test and the job
- Use test-taking tips and relaxation techniques during the exam
- Develop a personal study path for taking the PDM test
- Feel far more comfortable ahead of and in preparation for sitting for the PDM exam
Who Should Attend?
The course on Professional Destination Management is ideal for:
- Event management personnel
- Anyone with a good working experience in hospitality and tourism industry
- Hospitality management graduates
Course Outlines:
FUNDAMENTALS OF DESTINATION MANAGEMENT & MARKETING
- Evolution of destination organizations and their roles in the community
- The technological advancements within the industry
- Structures and funding sources, and domestic organizations
- Tourism development commission
Risk Management | Financial Management
- Manage risk management
- Understanding payroll systems and ways to identify sources of funding
- Manage budget
- Manage monetary transaction
Human Resources | Stakeholder management
- Recruit staff and volunteers
- Train staff and volunteers
- Manage stakeholder relationships
Essential Collection Skills and Techniques
- Human Communication is our Business
- Build Rapport; Conquer Interference
- Ready, Set, Goal! Steps to Success
- Advocacy plan coupled with a strong community relation
Marketing and Sales - ( or site visit)
- Manage marketing plan
- Create and manage marketing materials
- Coursework on developing and marketing innovative products and services
- Maximizing sales and managing public relations efforts