Quality and Excellence in Public Relations and International Protocol
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Quality and Excellence in Public Relations and International Protocol Course
Introduction:
Within a mere seven seconds of a meeting, first impressions are formed, often proving challenging, if not impossible, to alter. This course is designed to help participants make a lasting positive impression. It delves into effective interpersonal skills in a business setting, taking into account cultural and regional differences. Given that business interactions frequently occur over meals, dining etiquette can significantly influence how one is perceived as a potential business partner. Over the course of five days, participants will receive invaluable guidance on applying proper manners and business etiquette in diverse settings.
Moreover, numerous diplomatic "incidents" arise due to a lack of understanding regarding various protocol standards. To address this, a segment of the course is dedicated to introducing international protocol rules applicable during formal occasions and visits. Participants will acquire the knowledge and expertise to successfully manage complex protocol and diplomatic events for visiting dignitaries and delegations. They will also develop a nuanced understanding of cross-cultural dynamics to strategically negotiate on a global scale. Cultivating a sense of presence and diplomatic leadership will enable participants to inspire clients, colleagues, and guests.
The Protocol and Etiquette Certification Course covers a range of topics essential for developing strong business etiquette, as well as comprehending and adhering to business protocols. By completing this course, participants will enhance their professional image, strengthen their cultural intelligence, and effectively navigate diverse business environments. They will gain the skills necessary to establish themselves as confident, respected, and influential professionals capable of thriving in a global business landscape.
Who Should Attend?
This Quality and Excellence in Public Relations and International Protocol course is ideal for:
- Office managers of CEOs / General managers and executive secretaries at high-ranking staff offices.
- Government and Industry Protocol Officers
- Embassy Personnel
- Government Relations, International Marketing and Sales Representatives
- Meeting and Special Event Planners
- International Corporate and Government Representatives
- Private Consultants
Course Outlines:
Module 1-What a Public Relations Does
- Public Relations Roles
- Creating a Public Relations Plan
- Media Relations
- Writing for Your Client
- Working with Websites
- Using social media
- Crisis Communication
Module 2-Developing Your Skills
- Writing Skills
- Presentation Skills
- Personal Attributes
- Gaining Experience
- Types of Employers
- Job Hunting
- Interviewing
- Writing a Business Plan
- Setting Up Your Office
- Setting Your Rates
- Working with Subcontractors and Vendors
Module 3-Basic concepts of The Strategies (SSLD)
- Types of Clients
- Marketing Your Services
- Working with New Clients
- Preparing Proposals
- Basic concepts of The Strategies and Skills Learning and Development System (SSLD), their relevance for every day relationships and provide advanced concepts for participants who work in fields of social work and health care
- Basic practice principles and methods of SSLD, illustrated by relationship management case studies.
- The SSLD framework for relationship management assessment; N3C (needs, circumstances, characteristics, capacity) and problem translation.
- Core competencies in the relationship management application of the SSLD system: Observation learning, simulation, real life implementation, review and monitoring.
Module 4-International Protocol
- Modern Diplomacy
- Diplomatic Leadership
- Presentation Skills that Impress
- Diplomatic Negotiations
- Arrivals & Departure Systems
- Diplomatic Event Management
- Builds stronger relationships
- Promotes a positive atmosphere and work culture
- Reflects confidence
- Prevents misunderstandings
- Enhances company profile
- Promotes cross-cultural awareness
Module 5-Protocol Tips to Improve Company Culture
- Solicit feedback
- Maintain visibility
- Non-verbal communication matters
- Behave impressionably in meetings
- Respect everyone
- Give appreciation
- Punctuality is key
- Don’t gossip
- Be professional at the dining table
- Dress appropriately
Module 6-Seven “C’s” of Effective Business Communication
- Completeness
- Concreteness
- Courtesy
- Correctness
- Clarity
- Consideration
- Conciseness
Module 7-Factors Determining Communication Methods in Business Protocol
- Required formality
- Need for documentation
- Urgency of response
- Required level of detail
- Number of people involved
- Sensitivity of information
Module 8-Some Business Communication Methods Requiring Business Etiquette and Protocol
- Face-to-face communication
- Telephone