Sales and Marketing
SME Market Understanding Training
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SME Market Understanding Training Course
Introduction:
In this workshop, we will go beyond studying marketing theory and practice. Our focus is on practical application and problem-solving. Attendees will learn how to create marketing action plans for SME organizations, using their knowledge and skills effectively. Our objectives are to provide attendees with a managerial framework for decision-making in an SME, enhance their knowledge of SMEs, and explore the specific challenges involved in operating and managing an SME.
Course Objectives:
Understanding, Knowledge, and Cognitive Skills
- Appreciate the differences between small and large firms.
- Define and explain the terms and concepts addressed in the course.
- Understand how to prepare and evaluate a business plan.
- Appreciate the challenges that growth creates for small firms.
- Evaluate a small firm’s strategy and determine what activities need to be changed using the focus concept
- Demonstrate how the focus concept integrates and aligns a small firm’s choices so that actions in one activity are consistent with its activities in other areas.
- Develop an interest and enthusiasm for the study of Marketing in relation to SME business organizations.
- Develop a critical understanding of SME organizations and their ability to meet society’s needs and wants through Marketing.
- UnderstandandexplorethesignificantrelationshipbetweenSMEMarketing and the long term success of any SME business.
- Generate enterprising and creative marketing solutions to business problems and issues
- Understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
- Acquire a range of relevant marketing, business, and generic skills, including decision making, problem-solving
Who Should Attend?
- General managers and regional managers
- Heads of regional businesses and branches
- Managers in branches responsible for SME banking
- Experts responsible for sales and distribution
- Managers from credit departments and risk management
- Experts responsible for corporate strategy and planning
- Banking and strategy consultants
- Human resources and training
- General managers and regional managers Heads of regional businesses and branches Managers in branches responsible for SME banking Experts responsible for sales and distribution Managers from credit departments and risk
Course Outlines:
Key Topic Areas:
- SME Markets| SME Marketing| Marketing Theory & Practice |Marketing &Planning | SME Marketing Plans| Case Studies |Creatively Adapting to Change
- Attendees will be introduced to the importance of the SME (Small Medium Enterprise) market to the Global Economy. Understand and explore the significant relationship between SME Marketing and the long term success of any SME business.
- Attendees will be expected to study and understand marketing theory and practice, and more importantly, learn how to apply their marketing knowledge and skills to real-life problem-solving situations by creating marketing action plans. Marketing is constantly evolving and it is important to understand that managing change in the SME market is a key element to its long term success. The course will focus on preparing marketing Attendees to meet that challenge.
- Contemporary SME issues in Marketing and consumer behavior will be explored to better understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
- Topics to be discussed
- What is an SME?
- Characteristics of SMEs & entrepreneurs.
- Nature of SME Marketing in relation to marketing theory.
- The life cycle stage of SMEs.
- Social Media Marketing.
- Internet Marketing.
- Email Marketing.
- Telemarketing.
- Sponsorship.
- Advertising.
- Events & Exhibitions.
- PR/Blog/Networking.
- Relationship Marketing.
- Marketing objectives, strategy and action plans.