Social Media for Business
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Social Media for Business Course
Introduction:
Social media has become a crucial marketing technique for businesses, with a majority of companies using it and allocating a significant portion of their marketers' time to it. Among the younger age group (20-29), 43% spend over 10 hours a week on social media sites. Your website or microsite serves as the foundation for your social media activities, and the traffic generated from social media channels is the initial measure of success.
Course Objectives:
Upon successful completion of this Social Media for Business Training course, candidates take away the most essential industry-specific skills, talents and knowledge including:
- An understanding of the true scope, power and influence of social media
- The ability to consider social media from a business perspective
- How to develop an effective and workable social media plan
- The role of competitor analysis and authority development
- Knowledge of the ‘Five Ps’ of social media marketing
- How to build a social media marketing team from scratch
- The use of social media for brand development and reputation management
- The opportunity to pursue a variety of rewarding careers
Who Should Attend?
Social Media for Business Training course, is ideal for :
- Entrepreneur
- Social Media Strategist
- Social Media Copywriter
- Brand Manager
- Blogger
- Social Media Marketing Manager
- Media Relations Representative
- Online Community Engagement Manager
- Social Media Consultant
Course Outlines:
Social media Marketing
What is Social Media?
- Social Media
- Understanding the Marketing Mix
- The Five P’s and Social Media
- Plus more
Developing a Social Media Plan
- Social Media Plan
- Social Media Experts
- Find Your Customers
- Plus more
Building Your Social Media Team
- Building the Team
- Community
- Analyzing Your Impact with Metrics
- Keeping on Top of the Trends
- Damage Control
- Plus more
Using Social Media for Marketing Plans
- Social Media for Marketing
- Using LinkedIn
- Getting Connected
- Using Twitter
- Building a Blog
- Vlogs and YouTube
- Using Social Media Management Tools
- Plus more
Building a Brand through Social Media
- What is Branding?
- What is a Brand?
- What is Social Media?
- The Rise of Social Media
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
- Plus more
Story Marketing for Small Business
- Story Marketing Toolkit
- Storytelling Essentials
- Ingredients of a Good Story
- Setting Goals
- Positive vs. Negative.
- Connecting with Customers
- Connecting with Customers
- Understanding Your Customers
- Refining Your Brand
- Refining Your Brand
- Understanding Your Company
- Inventory of Key company Facts
- Strengthening Your Brand
- Building Your Story
- Plan for Success
- Your Story Board
- Writing Your Story
- Polishing Your Story
- Plus More
Social Media Channels Management
Promoting a Marketing Webinar
- The Webinar
- What is a Webinar? Why Use Webinars?
- Webinar Marketing Objectives.