Social Media Marketing and Networking
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Social Media Marketing and Networking Course
Introduction:
In a digital world dominated by virtual social interactions, the "Certificate in Social Media Marketing" course equips you with essential skills. Businesses, new or established, can no longer rely on basic social media posts. Marketers must now capture attention, create valuable content, and cultivate a dedicated community.
The CSMM course teaches you how to craft effective social media plans and cost-effective advertising campaigns. By implementing a solid social media strategy, you can maximize brand awareness, drive online sales, and avoid chaotic management.
Course Objectives:
By the end of the course, participants will be able to:
- Brainstorm, create, and execute an effective social media strategy
- Design, write and publish engaging posts on social media
- Build and effectively communicate with a community of engaged followers
- Create, manage and optimize cost-effective ads on Facebook, Instagram, Twitter, LinkedIn, Pinterest & Snapchat
- Work with advanced advertising features including lookalike and custom audiences
- Read, analyze and interpret various social media analytics
- Compute and analyze a number of important social media metrics
- Create and interpret social media activity reports including conversion tracking
- Participants will have the chance to work on real case studies including regional and international companies.
Who Should Attend?
The Certificate in Social Media Marketing and Network course targets:
- Entrepreneurs and Business owners willing to integrate Facebook, Instagram, Twitter, LinkedIn, Snapchat & Pinterest as part of their marketing strategy
- Seasoned marketers wishing to increase their Social Media marketing skills including creating a community of engaged followers and customers
- University students or fresh graduates willing to work in the field of Social Media
- Individuals with no previous experience who wish to start a career as Social Media community managers
Course Outlines:
Social Media Marketing Foundations
- Latest social media trends & stats
- How to plan and execute a successful social media strategy
- Working with buyer personas
The Key Stages of Social Media Marketing
- Social media research & monitoring best practices
- Social media writing best practices
- Useful social media design tools
The Key Stages of Social Media Marketing (2)
- Social media publishing best practices
- Social media reporting best practices
Engagement Techniques for Social Media
- Key definitions
- Engagement best practices
- Social media influencers’ outreach
Facebook Marketing (1)
- Introduction
- Working with profiles and pages
- Facebook posting best practices
Facebook Marketing (2)
- Introduction to the Facebook Ads Manager
- Custom audiences
- Lookalike audiences
- Conversion pixels and conversion tracking
- Live demo
Instagram Marketing
- Introduction
- Business profiles on Instagram
- Instagram posting best practices
- Advertising on Instagram
- Live demo
Twitter Marketing
- Introduction
- Working with Twitter accounts
- Tweeting best practices
- Advertising on Twitter
- Live demo
Snapchat Marketing
- Introduction
- Filters and Snapchat features
- Snapchat best practices
- Advertising on Snapchat
- Live demo
LinkedIn Marketing
- Introduction
- LinkedIn features
- LinkedIn posting best practices
- Advertising on LinkedIn
- Live demo
Pinterest Marketing
- Introduction
- Pinterest features
- Pinterest pinning best practices
- Advertising on Pinterest