Sales and Marketing
Social Media Marketing Masterclass
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Social Media Marketing Masterclass Course
Introduction:
The Standard Social Media Marketing course offers a comprehensive overview of implementing an effective social networking marketing plan. Learn to create accounts on popular platforms, avoid common beginner mistakes, and develop a strategy to thrive in the social web.
Course Objectives:
Understanding, Knowledge, and Cognitive Skills
- Appreciate the differences between small and large firms.
- Define and explain the terms and concepts addressed in the course.
- Understand how to prepare and evaluate a business plan.
- Appreciate the challenges that growth creates for small firms.
- Evaluate a small firm’s strategy and determine what activities need to be changed using the focus concept
- Demonstrate how the focus concept integrates and aligns a small firm’s choices so that actions in one activity are consistent with its activities in other areas.
- Develop an interest and enthusiasm for the study of Marketing in relation to SME business organizations.
- Develop a critical understanding of SME organizations and their ability to meet society’s needs and wants through Marketing.
- UnderstandandexplorethesignificantrelationshipbetweenSMEMarketing and the long term success of any SME business.
- Generate enterprising and creative marketing solutions to business problems and issues
- Understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
- Acquire a range of relevant marketing, business, and generic skills, including decision making, problem-solving
Who Should Attend?
The Certificate in Social Media Marketing course targets:
- Entrepreneurs and Business owners willing to integrate Facebook, Instagram, Twitter, LinkedIn, Snapchat & Pinterest as part of their marketing strategy
- Seasoned marketers wishing to increase their Social Media marketing skills including creating a community of engaged followers and customers
- University students or fresh graduates willing to work in the field of Social Media
- Individuals with no previous experience who wish to start a career as Social Media community managers
Course Outlines:
Industry Overview: Social Media + Web 2.0
- Our Definition of Web 2.0
- Our Definition of Social Media
- Canada & US Usage Statistics
The Social Media Boom
- Web Trends + Social Media
- All to One, One to All Conversation
- Initiating and Participating in Engaging Conversations
- Future Social Marketing Opportunities
Online Social Networks
- Introduction to Facebook, Twitter, YouTube, Flickr, and Foursquare
- Niche Networks for Your Website
- Finding ‘Friends’ On Social Networks
Really Simple Syndication (RSS)
- Definition of RSS
- RSS Power
- Syndicating Content
- Syndicating Ads (Adsense, Feeds, etc.)
- Examples