Sales and Marketing
Social Media Marketing Program
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Social Media Marketing Program Course
Introduction:
The Standard Social Media Marketing course offers a comprehensive overview of all the essential knowledge and skills necessary to establish and execute an effective social networking marketing plan. Learn to create accounts on popular platforms, avoid common beginner pitfalls, and craft a targeted strategy to find your place in the social landscape. Get ready to dive into the social side of the web!
Course Objectives:
Understanding, Knowledge, and Cognitive Skills
- Appreciate the differences between small and large firms.
- Define and explain the terms and concepts addressed in the course.
- Understand how to prepare and evaluate a business plan.
- Appreciate the challenges that growth creates for small firms.
- Evaluate a small firm’s strategy and determine what activities need to be changed using the focus concept
- Demonstrate how the focus concept integrates and aligns a small firm’s choices so that actions in one activity are consistent with its activities in other areas.
- Develop an interest and enthusiasm for the study of Marketing in relation to SME business organizations.
- Develop a critical understanding of SME organizations and their ability to meet society’s needs and wants through Marketing.
- UnderstandandexplorethesignificantrelationshipbetweenSMEMarketing and the long term success of any SME business.
- Generate enterprising and creative marketing solutions to business problems and issues
- Understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
- Acquire a range of relevant marketing, business, and generic skills, including decision making, problem-solving
Who Should Attend?
The Certificate in Social Media Marketing course targets:
- Entrepreneurs and Business owners willing to integrate Facebook, Instagram, Twitter, LinkedIn, Snapchat & Pinterest as part of their marketing strategy
- Seasoned marketers wishing to increase their Social Media marketing skills including creating a community of engaged followers and customers
- University students or fresh graduates willing to work in the field of Social Media
- Individuals with no previous experience who wish to start a career as Social Media community managers
Course Outlines:
Industry Overview: Social Media + Web 2.0
- Our Definition of Web 2.0
- Our Definition of Social Media
- Canada & US Usage Statistics
The Social Media Boom
- Web Trends + Social Media
- All to One, One to All Conversation
- Initiating and Participating in Engaging Conversations
- Future Social Marketing Opportunities
Online Social Networks
- Introduction to Facebook, Twitter, YouTube, Flickr, and Foursquare
- Niche Networks for Your Website
- Finding ‘Friends’ On Social Networks
Really Simple Syndication (RSS)
- Definition of RSS
- RSS Power
- Syndicating Content
- Syndicating Ads (Adsense, Feeds, etc.)
- Examples