Public Relations and Media Skills
Schedule & Fees
Start Date:
24 Jun 2024
End Date:
28 Jun 2024
Venue:
Amsterdam
Fees:
6100€
Select Other "city & date"
Public Relations and Media Skills Course
Introduction:
Public Relations (PR) involves managing information exchange between individuals/organizations and the public. It's crucial to excel in PR by staying updated on related matters. Media plays a significant role, encompassing newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and the internet. Imagine the potent combination of PR and media!
Course Objectives:
By the end of this Public Relations and Media Skills Training course, Participants will have developed knowledge and understanding in:
- The role and challenge of PR in context of corporate, financial, public and non-profit applications.
- The contribution of theory in creating and planning PR campaigns.
- Identify the journey from where they are to where they want to be
- Develop program for regular and effective relationship building
- Manage reputation locally, nationally and globally
- Measure attitudes and behaviors to prove the benefits for your organization
- The process of engaging the media including planning, implementing and evaluating PR campaigns.
- The practice and challenge of media relations.
- The core competencies and skills required for effective engagement with the media as a part of a PR campaign or crisis management.
Who Should Attend?
Public Relations and Media Skills Training Course, is ideal for:
- PR Managers
- PR Assistants
- PR Executives
- Marketing Managers
- Marketing Assistants
- Marketing Executives
- Those In PR In Public Sector, Private Sector And Not-For-Profit Organizations.
- Those In PR At The National, Regional And Community Level
- Those Working For International, Global Or Supranational Organizations.
Course Outlines:
Public Relations Concepts:
- Criteria for successful PR
- PR tools
- Definition, roles and situations
- Qualities for successful PR staff
The Power of Communication
- The Big Picture: overview and PR strategy
- When Public Relations should be used
- Corporate Identity and Image: establishing a positive image and identity
- Becoming a Neighbor of Choice: external reputation management
- Leaders’ Role in Managing Communications
Public Relations and the Media:
- Definition of media
- Types of media
- Recorded and live interviews
- Behavior during media interviews
- PR and the media: the tools
- Press conferences
- Preparing press kits
- Preparing press releases
- Dealing with the media
- Building good relations with the media
- Dealing with the press during times of crisis
Public Relations Responsibilities:
- Corporate image identity and reputation
- Benefits of an effective corporate image
- Internal and external spheres
- Forming a corporate image on the spheres
Presentation Skills and Techniques in Public Relations:
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analyzing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
Presentation Skills and Techniques in Public Relations:
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analyzing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
Public Relations Written Skills:
- Editorial, Layout and Production Techniques
- Writing Memos and Reports
- Preparing Newsletters
- Designing and Preparing Brochures
The Public Relations Promotional Role:
- Decision-making process of consumers
- Corporate community involvement
- Marketing PR (MPR)
- PR role in marketing
- Sponsorship and promotions
- Organizing different exhibitions